Willard Clark, late artist and print-maker, moved to Santa Fe in 1928 and operated a downtown print shop. He designed one of La Fonda’s signature images, the rounded burro next to a sleeping figure wearing a sombrero - the symbol of the hotel for a generation. Clark often spoke of his sentimental attachment to La Fonda, where he had proposed to his wife and where they celebrated “just about every anniversary for 51 years”.